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Are We Our Own Brand?

In my Visual Literacy class, we are discussing branding and how we essentially are creating a brand for ourselves. This is interesting to me because I feel like social media plays a huge part in this brand we portray. In class we defined a brand as our set of values, a statement, or a logo that people can use to identify something or someone else. Personally, I see a brand as how someone else may perceive you, but it becomes your own personal brand because you can shape it and choose how you want to be perceived.

This begs the question: what exactly does our brand have to do with social media? I think our brand is more present on social media than anywhere else in our lives. Whenever we post a tweet, an Instagram, a long-winded post on Facebook, we are consciously making a choice about how this will affect our personal brand and how we are perceived by others. Whether we are consciously aware this is happening or not, it truly is.

In this class we also watched a documentary on people who have mastered digital marketing, like famous YouTuber Tyler Oakley, and a Hunger Games obsessed teenage girl. The documentary talked about how teens are marketing for free for companies and brands, and aren't even aware of it. I am definitely guilty of this as my Twitter account has basically turned into a fan account for Tori Kelly. I am constantly sharing her posts and promoting all of the things she's involved in, so Tori if you're reading this (she's a frequent Sierra's Sarcastic Spot visitor), I'm a marketing major looking for an internship and I think I can help you out.

So what do you think? Are we branding ourselves, or are others putting a brand on us? I personally think we are constantly branding ourselves, even though we may not want to admit it or are even aware that we are. A bit of a deeper post today, but it is raining outside so I'm feeling especially wise. Comment down below what you think, and as always thanks for reading! I hope you find something to laugh about today!


  1. I like this concept of branding. As a business major, this becomes very important. before I got my job, I needed to show people what my brand was. I think we are branding ourselves as students for the real world ahead.

    1. I completely agree, Pat! I think in any profession it's important to brand yourself. It's almost like a resume, we are building it throughout our time here as students.

  2. If you EVER work for T.Kellz I better get to meet her

    1. Hahaha, if I worked for her I don't even know if I'd get to meet her, but let's not get ahead of ourselves.


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