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The Spotlight on 160over90

Thursday in class we had two guest speakers come and talk to us. They are from the company 160over90, a branding agency based in Philadelphia. They have been hired by Ohio Northern to completely reinvent our brand. They talked to us about the process, the different types of people it takes to accomplish the job and what the future of ONU looks like. They work with colleges and companies all over the nation and have offices in Philadephia, Newport Beach and Gainesville.

I'll be honest with you, before this presentation I had no idea that ONU's brand was even getting a facelift, and this has been in the works for about two years now.

During the presentation they showed us how they go through a specific process with every client they have. 160over90 basically assesses its client's current situation within three very long days. They talked to about 150 faculty, staff, parents, students and alumni of ONU and had them describe their current feelings about the school, the town, the food, the classes, the spirit and everything in between. Because they work with so many schools, one of their main focuses is trying to find what is unique about that particular school, Northern's unique feature is our beloved Polar Bear. They compile all of this information and form a plan of where their client is now and where they want to be.

They make a point of avoiding taglines, but they do come up with a theme for their changes and from there they have their creative design team draw up some new graphics, a website, posters and so much more. This company is so quirky yet professional and they are so good at what they do. After an hour presentation, I learned that my new career goal is to one day work for this company and I'm going to do everything in my power to make sure that happens.

I'm curious, what are your current career goals? Thanks a million for reading, you are wonderful! Share and leave comments if you want to, I love reading the comments! Have a great day and I hope you find something to laugh about today!

P.S. I know I said I would be posting a blog every M/W/F but life is stressful and sometimes that just doesn't work out, so I'll just be posting whenever I can get a blog up. Hope you can understand!


  1. This is probably my favorite post thus far. Thanks for making me think deep and self-evaluate. My ultimate career goal recently became starting my own business with my sister. I wanna become that CE0,000,000 - you feel me? We have yet to decide which industry to disrupt, but we're narrowing it down and who the heck even knows what's going to change in the world between now and the time she graduates. If Tori Kelly fails to recognize your potential, expect a job offer from me when we take off ;)



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